A master's degree in Strategic Marketing and Brand Management is usually a two-year program and the degree earned upon completion is a "Master's Degree".

The degree is awarded based on the student's completion of courses throughout the program, as well as requirements such as a thesis or project. A master's degree can help students advance their career opportunities in the business world.

The Strategic Marketing and Brand Management Master's program is a graduate program that aims to provide students with an in-depth understanding of marketing and brand management. This program offers students the opportunity to develop strategic thinking, research methods and brand management skills.

The program provides students with theoretical knowledge in marketing and brand management and helps them apply this knowledge to real-world applications. Students learn all the strategic skills needed in the process of creating, developing, managing and promoting a brand.

This program is designed specifically for those who want to pursue a career in marketing and brand management. Upon completion of the program, students can assume leadership roles in the creation and management of brands in many different sectors.

Students take courses on topics such as strategic marketing, brand management, consumer behavior, research methods, sales management, digital marketing, social media management. The program usually lasts between 1 and 2 years and can be offered full-time or part-time.

Graduates of the program attract the attention of many different employers. There are many career opportunities such as brand manager, marketing manager, strategic planner, research analyst, sales manager.

1. Developing marketing strategies: Students learn the methods, tools and techniques used in developing marketing strategies. Developing marketing strategies provides students with the knowledge and skills required to achieve a business’s marketing objectives.

   Brand management: Students learn the knowledge and skills required to create, manage and protect a brand. This qualification helps students specialise in creating brands, increasing brand value and developing brand protection strategies.

   Marketing research: Students learn marketing research methods and tools. This qualification helps students specialise in understanding customer behaviour, developing marketing strategies and developing products.

   Customer focus: Students learn customer focus strategies. This qualification helps students specialise in understanding customer needs, improving customer experience and increasing customer loyalty.

   International marketing: Students learn international marketing strategies. This qualification helps students specialise in entering global markets, adapting marketing strategies to different cultures and managing global brands.

   Business strategy: Students learn how to integrate business strategy with marketing strategy. This qualification helps students to specialise in areas such as increasing the competitive advantage of businesses, developing a sustainable business strategy and achieving business objectives.

   Analytical thinking: Students learn to analyse, interpret and draw conclusions from marketing data. This qualification helps students to specialise in areas such as measuring the impact of marketing strategies, optimising marketing strategies and managing marketing budgets.

   Leadership and communication skills: Students develop leadership and communication skills. This qualification helps students to specialise in areas such as teamwork, customer relationship management and effectively communicating business strategies.

   Creativity and innovation: Students gain knowledge and skills in creativity and innovation. This qualification helps students to specialise in areas such as exploring the creative and innovative aspects of marketing strategies, differentiating from competitors and exceeding customer expectations.

   This programme provides students with a broad set of knowledge and skills in marketing and brand management, helping students to build a successful career in business.

   Ethics and sustainability: Students will gain knowledge of marketing ethics and sustainability. This qualification will help students focus on the social and environmental responsibilities of businesses and make sound decisions when faced with ethical issues.

Having a master's degree in Strategic Marketing and Brand Management has a wide range of jobs. Those who complete this program have a high probability of finding a job in many different sectors such as marketing, sales, brand management and strategic planning. They have a chance to find a job especially in marketing departments of large companies, advertising agencies, creative agencies, brand consulting firms, digital marketing agencies, research companies and public institutions.

In addition, graduates may have the opportunity to establish their own businesses such as entrepreneurship or consultancy. The field of Strategic Marketing and Brand Management is gaining importance every day and creates great value for businesses. Therefore, graduates who complete the program have a very high probability of finding a job.

The student's success in the courses is determined by evaluating the mid-term grades and the final exam grade together.

Mid-term grades consist of quizzes, mid-term exam grades and grades given to homework, applications and practical work depending on the course. In the credit system, the type and weight of mid-term and final evaluations (exams, homework, applications and similar) are reported to the relevant department head by the instructor teaching the course within the first two weeks of the semester and announced to the students by the relevant teaching unit administration. The final evaluation is determined by the instructor teaching the course with one of the following letter grades, taking into account the general success level of all students taking that course.

While the impact of the homework given during the semester on the final grade is 40%, the impact of the final exams at the end of the semester is 60%.

Graduation Requirements are as follows:

• Successfully completing all courses in the program,
• Having no FF grade,
• Achieving a minimum grade of CB or higher for each course,
• Completing 120 ECTS credits, with 60 credits from coursework and 60 credits from the thesis,
• Submitting a thesis of at least 15,000 words in accordance with the "Thesis Writing Guide" provided by the Graduate Education Institute, and defending it if deemed necessary,
• Presenting a thesis with a plagiarism rate below the accepted maximum of 30%,
• Submitting the thesis approved in Turkish in English.